Case Study
Online Gaming Brand Recovers After Trustpilot Review Bombing
Background:
A fast-scaling online gaming platform offering skill-based cash games across Europe faced a serious blow to its digital credibility after a server crash disrupted a major tournament. Thousands of frustrated users took to Trustpilot, Reddit, and YouTube to vent—resulting in a review bombing wave that slashed the platform’s rating from 4.5 to 2.0 in just 14 days. Competitors exploited the chaos, and Google autocomplete began associating the brand with damaging keywords.
Challenge:
- • Trustpilot’s 1-star reviews dominated top 3 Google search positions.
- • Viral Reddit and YouTube content questioned platform integrity.
- • Influencer and affiliate partnerships were suspended due to brand risk.
- • Legal takedowns were not feasible due to genuine user frustration and platform limitations.
Our Strategy
Review Reputation Rebuild
Launched a verified user campaign with incentives to gather authentic testimonials targeting gameplay, withdrawals, and customer service trust factors.
Search Result Diversion and SERP Control
Created SEO-optimized content including developer interviews, platform security updates, and success stories. Built new microsites and FAQ pages to control brand narrative.
Trustpilot Link Burial & Containment
Promoted alternative review platforms and used backlink strategy to suppress Trustpilot prominence without direct conflict.
Auto-Suggest & Narrative Reset
Used behavioral modeling and influencer-led explainer content to change Google autocomplete suggestions and reshape sentiment organically.
Outcome (Within 20 Weeks):
- •Trustpilot page fell to Position #8 or lower across brand-related searches.
- •Trustpilot score improved from 2.0 to 4.1, based on 2,000+ new reviews.
- •Negative autocomplete terms disappeared from Google across 3 core regions.
- •User registrations rose to 110% of pre-crisis levels as influencer collaborations resumed.
European CEO Fights Back Against Media Fallout
A high-profile European technology CEO faced intense media scrutiny following an internal whistleblower complaint. Though the allegations were later d...
Key Results:
- ✓93% of negative links buried beyond Page 3
- ✓Top 20 results now reflect awards, thought leadership, and verified achievements.
U.S. Surgeon Reclaims Reputation After Malicious Review Bombing
A renowned bariatric surgeon in the United States, with over 20 years of experience and thousands of successful surgeries, found his practice under di...
Key Results:
- ✓94% of negative or misleading results pushed beyond Page 3
- ✓Google ratings improved to 4.3 stars
Indian Conglomerate Counters Media Blowback and Activist Pressure
A diversified Indian corporate group with interests in infrastructure, energy, and logistics became the target of a sustained media and activist campa...
Key Results:
- ✓14 damaging articles suppressed from Page 1
- ✓Balanced media coverage from trusted agencies
East African Political Leader Restores Digital Trust Ahead of National Elections
A prominent East African political leader—well-regarded for championing economic reforms and cross-border infrastructure initiatives—faced a coordinat...
Key Results:
- ✓17 of top 20 search results replaced with verified, positive content
- ✓Misleading video content lost algorithmic traction