Case Study
Indian Conglomerate Counters Media Blowback and Activist Pressure
Background:
A diversified Indian corporate group with interests in infrastructure, energy, and logistics became the target of a sustained media and activist campaign following environmental allegations linked to one of its subsidiaries. Although the company had not been formally charged or found guilty, several news portals, activist blogs, and Twitter campaigns painted it as a repeat offender. Within weeks, Google searches for the parent company brought up sensational headlines, denting investor confidence and derailing strategic partnerships abroad.
Challenge:
- • Page 1 of Google was dominated by activist write-ups, investigative media features, and YouTube commentary.
- • Stock analysts and potential foreign partners began flagging 'reputational risk' as a concern.
- • Several global media outlets syndicated the negative narrative, amplifying search impact.
- • The company wanted to avoid litigation, countersuits, or PR aggression to maintain its ESG commitments.
Our Strategy
Narrative Deconstruction & Influence Mapping
Tracked down the origination and spread of the media cycle. Identified high-impact keywords and media domains driving virality.
Strategic Content Diversion
Executed a 3-month campaign placing credible ESG reports, sustainability wins, and community case studies on 12 reputable Indian and international business publications. Deployed content using alternate domain strategies to dilute negative clustering.
SERP Rebalancing with Authority Sources
Worked with financial portals, CSR tracking websites, and third-party analysts to highlight balanced coverage of the conglomerate’s activities. Introduced neutral explainer content and profiles on top-ranking knowledge sites.
Multilingual Suppression Layering
Built content assets in English, Hindi, and 3 regional languages to push positive, localized narratives. Redirected attention from sensitive keywords via SEO shielding and semantic fencing.
Outcome (Within 6 Months):
- •All 14 damaging articles were suppressed from Page 1, with 12 pushed beyond Page 3.
- •Google results began surfacing balanced views from global rating agencies and domestic business media.
- •The company restored its public image without attacking activists or denying environmental responsibility.
- •Two paused global partnerships were reactivated following a risk re-evaluation.
European CEO Fights Back Against Media Fallout
A high-profile European technology CEO faced intense media scrutiny following an internal whistleblower complaint. Though the allegations were later d...
Key Results:
- ✓93% of negative links buried beyond Page 3
- ✓Top 20 results now reflect awards, thought leadership, and verified achievements.
U.S. Surgeon Reclaims Reputation After Malicious Review Bombing
A renowned bariatric surgeon in the United States, with over 20 years of experience and thousands of successful surgeries, found his practice under di...
Key Results:
- ✓94% of negative or misleading results pushed beyond Page 3
- ✓Google ratings improved to 4.3 stars
East African Political Leader Restores Digital Trust Ahead of National Elections
A prominent East African political leader—well-regarded for championing economic reforms and cross-border infrastructure initiatives—faced a coordinat...
Key Results:
- ✓17 of top 20 search results replaced with verified, positive content
- ✓Misleading video content lost algorithmic traction
Online Gaming Brand Recovers After Trustpilot Review Bombing
A fast-scaling online gaming platform offering skill-based cash games across Europe faced a serious blow to its digital credibility after a server cra...
Key Results:
- ✓Trustpilot pushed to Position #8 or below
- ✓Trustpilot score improved to 4.1 stars