Case Study
European CEO Fights Back Against Media Fallout
Background:
A high-profile European technology CEO faced intense media scrutiny following an internal whistleblower complaint. Though the allegations were later dismissed by the board and independent investigators, over 40 news articles remained indexed on Google – some inaccurate, many outdated. The CEO's business deals and board opportunities were stalling. His name became synonymous with controversy, regardless of the truth.
Challenge:
- • Negative content dominated Page 1 and 2 of Google, including sensational headlines.
- • Media outlets refused to take down or correct content.
- • Even neutral search terms (e.g., "John D CEO Europe") pulled up toxic links.
- • The client needed discretion, speed, and results without legal escalation.
Our Strategy
Digital Landscape Audit
Mapped every link, headline, snippet, and site ranking across multiple geographies and Google versions (EU, US, UK).
Deindexing Requests (Where Eligible)
Filed successful takedown and deindexing requests for links that violated Google policies (outdated, factually incorrect, or legally problematic).
Positive Content Strategy
Commissioned and placed 14 high-authority articles across reputable European business and innovation sites.
Built 3 digital assets (mini-sites) optimized to rank for the client's brand name and professional achievements.
Content Burial and Link Dilution
Used strategic SEO layering to push down harmful links using:
- • Semantic clusters
- • Brand-safe press coverage
- • Technical link building
Knowledge Panel Optimization
Updated client's Google Knowledge Panel with verifiable accolades and corrected career history, redirecting user attention.
Outcome (Within 5 Months):
- •93% of negative links buried beyond Page 3 on all major keyword combinations.
- •Top 20 results now reflect awards, thought leadership, and verified achievements.
- •The client was able to resume fundraising and rejoin two international boards.
- •Reputation recovery completed without a single public statement or lawsuit.
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Key Results:
- ✓94% of negative or misleading results pushed beyond Page 3
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Indian Conglomerate Counters Media Blowback and Activist Pressure
A diversified Indian corporate group with interests in infrastructure, energy, and logistics became the target of a sustained media and activist campa...
Key Results:
- ✓14 damaging articles suppressed from Page 1
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A prominent East African political leader—well-regarded for championing economic reforms and cross-border infrastructure initiatives—faced a coordinat...
Key Results:
- ✓17 of top 20 search results replaced with verified, positive content
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Key Results:
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