Case Study
U.S. Surgeon Reclaims Reputation After Malicious Review Bombing
Background:
A renowned bariatric surgeon in the United States, with over 20 years of experience and thousands of successful surgeries, found his practice under digital siege. A coordinated set of malicious patient reviews, anonymous blog posts, and forum allegations began surfacing online after a professional dispute with a former partner. While there were no malpractice claims or legal findings, the Google search results painted a damaging picture, triggering a 40% drop in consultation bookings within weeks.
Challenge:
- • Yelp, RateMDs, and Google Reviews included fabricated patient stories.
- • Several anonymous articles appeared on low-authority sites, mimicking news-style exposés.
- • Surgeon’s name queries showed 5 of the top 10 results with negativity or suspicion.
- • Traditional PR and legal letters had zero effect.
- • The surgeon needed a silent yet effective remedy to regain control.
Our Strategy
Content Validation & Legal Pathway Prep
Verified fake reviews and linked them to a coordinated IP pattern. Prepared takedown documentation for platforms violating content terms.
Reputation Firewall Deployment
Published professionally-authored articles across health-focused portals, scientific blogs, and award directories. Created verified medical biography microsites optimized for Google Discover and News inclusion.
Review Ecosystem Repair
Mobilized real patients through structured outreach for authentic reviews, improving ratings across Google, Vitals, and Healthgrades. Initiated shadow SEO layering to buffer and bury negative third-party pages.
Surgeon Schema & Panel Fix
Cleaned up structured data (schema.org) for improved visibility of qualifications, affiliations, and awards. Ensured the Google Knowledge Panel reflected accurate, peer-reviewed credentials.
Outcome (Within 4 Months):
- •94% of negative or misleading results pushed beyond Page 3 across U.S. and local searches.
- •Google Ratings improved from 2.7 to 4.3 stars, driven by verified patient testimonials.
- •Inquiry volume rebounded within 60 days and stabilized above pre-crisis levels.
- •The surgeon avoided litigation and media escalation entirely.
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Key Results:
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Key Results:
- ✓14 damaging articles suppressed from Page 1
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- ✓17 of top 20 search results replaced with verified, positive content
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- ✓Trustpilot pushed to Position #8 or below
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